The position of the merchandiser is very interesting, but at the same time difficult and tense. The merchandiser should know everything about the product and track, control its progress from delivery to the counter. Merchandise is the heart and brain of the store. Without it, the trade enterprise will not work at the proper level.
Merchandising is a science that studies consumer properties and the classification of goods, the factors necessary to preserve product quality, conditions affecting the formation of the range of trade enterprises, as well as its structure, the total movement of goods.
Merchandising studies the quantitative and qualitative characteristics of commercial properties, as well as the conditions under which they change, such as transportation or storage. The main goal of commodity research is the study of those properties of goods that determine its value, changes in the product and its manifestation in the process of distribution.
Merchandising is an old term that means “product knowledge”. A professional merchandiser is capable of literally in a few minutes distinguishing a quality product from a poor quality one. By the way, the quality of a product is determined using a number of indicators: organoleptic and chemical-biological.
A merchandiser is a specialist in general trade. He keeps track of all the processes in the store. Evaluates the quality of the product and confirms it with the help of regulatory documents. Agrees on the delivery, monitors the implementation of all standards of storage and transportation of goods, and also takes measures to identify the buyers' focus and takes the necessary actions to fully satisfy them.
Today, the commodity expert expert is rapidly gaining popularity. This position is used not only in trade enterprises, but also in enterprises producing products, as well as those engaged in standardization, etc. The commodity expert is engaged in conducting examinations aimed at identifying the quality of a product or raw material. The person occupying this position must have a good understanding of all product groups, as well as marketing, merchandising, logistics, and the rest. A merchandiser is a specialist who must constantly improve his professionalism.
What duties do the goods manager perform?
The duties of the merchandiser include the following:
- check the conformity of the quality of goods with regulatory documents;
- monitor the implementation of the rules for the sale of goods, storage conditions, and the receipt of goods in the trading enterprise;
- draw up the necessary documents for the supply, as well as claims or responses to them;
- monitor the continued availability of goods in the store;
- make a plan for the delivery of goods and monitor the correctness of its implementation;
- develop storage rules for different groups of goods;
- keep records of sales and receipt of goods;
- conduct an inventory and eliminate the causes of illiquid formation;
- take measures to prepare goods for sale;
- make quarterly reports on the movement of goods.
Job description commodity consists of four main chapters. The first chapter is called “Basic Provisions”. This chapter specifies who can be accepted for the position of commodity expert and what are the requirements for candidates. And also what should know the commodity. The second chapter is called “Official duties of a commodity expert”, and it describes everything that a specialist in an enterprise should do: checking the quality of a product and its compliance with regulatory documents, concluding supply contracts and monitoring its implementation, organizing conditions for storing goods and much more. The third chapter describes what the merchandiser has the right to.
The fourth chapter is responsibility. It says here what the merchandiser is responsible for. The liability of the merchandiser is very high, and in his work he must closely monitor all the processes of product distribution in the store.
Upon receipt of the store and the sale of poor-quality or expired goods, all the material fault lies with the specialist who allowed such a sale, that is, the merchandiser.
So who is a merchandiser? This is the specialist who holds the main processes in the trade object. The merchandiser controls the movement of goods and identifies which goods are in greater demand and which should be replaced, arranges for the supply and monitors the implementation of agreements, checks the quality of the goods and creates conditions for its maintenance.