The concept of tactics known from the ancient scientific works on military Affairs. In ancient Chinese treatise "Thirty six stratagems" were determined the basic principles of warfare. The strategy and tactics outlined in the treatise, have been used successfully in various military operations since ancient times. Some of them, in fact its principles, has survived to the present day. The flip side of the strategy – tactics. This ability to achieve appointed goals using the priorities of the current reality.
Similarity and difference
Any achievement of the goal in the short and long term is a combination of certain actions. Strategy and tactics - this is the very complex of measures that helps to achieve success. In a narrower sense, these terms can be explained as an idea capable of helping to achieve a goal or a military victory.
The similarity of these two concepts lies in the fact that both are aimed at the realization of the conceived idea. The difference is determined by the scale of the action. The price of decisions, and their consequences, are taken into account. They say that a bad tactic of action leads to a lost day. A bad strategy leads to a lost year.
Action Planning Model
Any direction to a successful business is dictated primarily by strategic development objectives. The development model of a successful company has at least two levels of direction of force application – global strategic objectives and tactics to ensure their implementation. The structure of the tasks can be imagined as a two-story house. Abstract upper floor assigns strategic goals. Ground floor – tactics. This division is very clearly represents the interaction of strategy and tactics, dictates the selection of priority problems for immediate solution.
In the case of multi-level structures, for example, when dealing with the interaction of different single-level divisions, a complex of tasks can be represented as a multi-storey building. What is considered a strategy for one level is a tactic for the other. Just like the fifth, for example, the level, is the strategy for the fourth and tactics - for the sixth. Everything depends on the point of view of the task.
Business and war
It should not be forgotten that the method of solving the tasks set by the division of priorities came to us from military affairs. Treatises on the art of killing and conquering were written long before business plans. Strategic issues were raised before the armies and commanders-in-chief, and the tactics of combat varied depending on certain objective factors.
A good example is the actions of the regular army in order to liberate their own country and the actions of partisan detachments. The global task is the liberation of the occupied territory. This is the strategy of the war of liberation.
Army units can handle large volumes of equipment and manpower. Battle tactics for the army is in full opposition to the enemy army. Regular military units are able to withstand the onslaught, to conduct a counter-offensive and the loss in the scale of the military operations are permissible.
Quite the other tasks are confronting partisan detachments. They pursue the same strategic task, but they use completely different from the army tactic. These are, first of all, small, but painful operations, sorties and sabotage, designed to inflict damage on the occupied territory, demoralize it, make it lose its morale. The personnel of the partisan detachment and its technical resources are very limited, therefore frontal collisions with the army of the enemy will not bring any benefit. Only particularly large partisan detachments can draw upon themselves the army units of the enemy and weaken his positions on the fronts.
As can be seen in this example, the basis of tactics in one or another case involves the evaluation of real opportunities. It's pointless to use the army for point-like diversions, and the partisan detachment is for large-scale offensive operations. Using the available resources for the intended purpose and applying a certain tactic, you can achieve much more significant success.
Tactics and business
According to statistics, only 4 % of employees of organizations and companies become national leaders in a particular industry. In each of these cases, the leadership of the company lay a clear strategic objective, and applied the right tactics. This is a proper separation of strategic and tactical priorities and provided small enterprise success, fame and access to the international market.
The remaining 96% solve tactical tasks, not having a clear strategy or setting themselves erroneous goals. For example, the goal - to make a lot of money - is impractical and unreal. After all, money is only a consequence of the strategic goal achieved. They can be won in the lottery or inherited - they have no relation to the strategic plan of the enterprise. But to become the leader in sales in the city, to make a new product or service known and known is the right goal. To achieve them, you need to analyze all available resources.
An example of the correct business tactics
For example, the company has set itself the task of developing a retail chain of convenience stores. This is a strategic plan. A tactical solution to the task is to analyze available resources. For example, one of the partners of the enterprise owns a pig farm, the branch of the company is a wholesale supplier of beer. There is also a confectionery shop. Analysis of market requests indicates that bread and milk will be in demand. To begin with, small shops near the house can only trade these products, gradually expanding their range and attracting more and more customers. At this stage, the chain of stores uses the tactics of guerrilla movement, only denoting its presence on the market.
Increasing sales is impossible without attracting new customers. This requires a larger range and reasonable prices. The basic network can already dictate its terms to various distributors and certain marketing techniques to achieve price reductions - for example, large-scale purchases. This is the tactics of a large partisan detachment. The next step in the management of the retail network is the ousting of competitors. This task is similar to the actions of regular army units.
Thus, the various stages of doing business are quite comparable with the stages of military operations. Such an analogy can contribute to a clearer understanding of the tasks in the ordinary life. This means that less time and money will be needed to solve complex issues.