The concept of tactics known from the ancient scientific works on military Affairs. In ancient Chinese treatise "Thirty six stratagems" were determined the basic principles of warfare. The strategy and tactics outlined in the treatise, have been used successfully in various military operations since ancient times. Some of them, in fact its principles, has survived to the present day. The flip side of the strategy – tactics. This ability to achieve appointed goals using the priorities of the current reality.
Similarities and differences
Any achievement of goals in the short and long term is a combination of certain actions. Strategy and tactics are the very complex of measures that helps to achieve success. In a narrower sense, these terms can be explained as an idea that can help achieve a goal or a military victory.
The similarity of these two concepts lies in the fact that both are aimed at the realization of the conceived idea. The difference is determined by the scale of the action. Both the price of decisions and their consequences are taken into account. They say that bad tactics of actions lead to a lost day. A bad strategy leads to a lost year.
Action Planning Model
Any direction to a successful business is dictated primarily by strategic development objectives. The development model of a successful company has at least two levels of direction of force application – global strategic objectives and tactics to ensure their implementation. The structure of the tasks can be imagined as a two-story house. Abstract upper floor assigns strategic goals. Ground floor – tactics. This division is very clearly represents the interaction of strategy and tactics, dictates the selection of priority problems for immediate solution.
In the case of multi-level structures, for example, when it comes to the interaction of various single-level units, the complex of tasks can be represented as a multi-storey building. What is considered a strategy for one level is a tactic for another. Just like the fifth, for example, level, is a strategy for the fourth and tactics for the sixth. It all depends on the point of view on the task.
Business and war
We should not forget that the method of solving the tasks by the division of priorities came to us from military affairs. Treatises on the art of killing and conquering were written long before the business plans. Strategic questions were posed to armies and commanders-in-chief, and battle tactics varied depending on certain objective factors.
A good example is the actions of the regular army in order to liberate their own country and the actions of partisan detachments. The global task is the liberation of the occupied territory. This is a war of liberation strategy.
Army units can handle large volumes of equipment and manpower. Battle tactics for the army is in full opposition to the enemy army. Regular military units are able to withstand the onslaught, to conduct a counter-offensive and the loss in the scale of the military operations are permissible.
Quite other tasks confront the partisan detachments. They pursue the same strategic task, but they use a completely different tactic from the army. These are, above all, minor but painful operations, attacks and sabotage, designed to inflict damage on the enemy in the occupied territory, demoralize it, make it lose morale. The personnel of the partisan detachment and its technical resources are very limited, so frontal collisions with the enemy’s army will not bring any benefit. Only very large partisan detachments can pull off the enemy’s army units and weaken its positions on the fronts.
As can be seen in this example, the basics of tactics in one or another case include an assessment of the real possibilities. It makes no sense to use the army for point sabotage, and the partisan detachment - for large-scale offensive actions. Using the available resources for the intended purpose and applying certain tactics, you can achieve much more significant successes.
Tactics and business
According to statistics, only 4 % of employees of organizations and companies become national leaders in a particular industry. In each of these cases, the leadership of the company lay a clear strategic objective, and applied the right tactics. This is a proper separation of strategic and tactical priorities and provided small enterprise success, fame and access to the international market.
The remaining 96% solve tactical tasks without a clear strategy or setting erroneous goals. For example, the goal - to make a lot of money - is impractical and unreal. After all, money is only a consequence of the achieved strategic goal. They can be won in the lottery or inherited - they have nothing to do with the strategic plan of the company. But to become a leader in sales in the city, to make a new product or service recognizable and well known is the right goals. To achieve them will require an analysis of all available resources.
An example of the right business tactics
For example, an enterprise has set itself the task of developing a retail network of convenience stores. This is a strategic plan. The tactical solution of the task is the analysis of available resources. For example, one of the company's partners owns a pig farm, a branch of the company is a wholesale supplier of beer. A pastry shop is also available. Analysis of market demands suggests that bread and milk will also be in demand. For a start, small shops near the house can only sell these products, gradually expanding their range and attracting more and more customers. At this stage, the chain of stores uses the tactics of the partisan movement, only indicating its presence in the market.
Increasing sales is impossible without attracting new customers. This requires a greater range and reasonable prices. The core network can already dictate its conditions to various distributors and certain marketing methods to achieve price reductions - for example, by wholesale purchases. This is a tactic of a large partisan detachment. The next step in retail management is to drive out competitors. This task is similar to the actions of regular army units.
Thus, the various stages of doing business are quite comparable with the stages of hostilities. Such an analogy can contribute to a clearer understanding of the tasks set in ordinary life. So, it will take less time and money to solve complex issues.