Scientists have long proved the emotional impact of color on people. The psychology of color perception is largely subjective. It also depends on the established traditions of this or that society. The same color in different cultures has a different meaning. It is known that in many nations white is the color of the holiday, the bride's attire. But in some countries of the East white symbolizes mourning.

Color categories

Cold and warm shades are the main categories into which it is customary to divide the entire spectrum. Shades of blue, purple and green are cold tones. It is proved that they can cause the most controversial feelings in a person - from relaxation and tranquility to sadness and sadness.

Blue color in psychologyWarm colors - orange, yellow, red. They also have an ambiguous effect on people's emotions. The state of comfort and warmth can grow into a feeling of anger, hostility. Certain knowledge in the field of the influence of color on a person's feelings helps to independently change the state, as well as to preserve and increase vital energy.

Psychological effects of cold tones

Most often, purple, lilac, green, blue, and blue are used to develop certain abilities or to obtain the desired emotional state.

In psychology it is considered that purple promotes creative abilities. It is obtained by mixing the shades of red and blue spectrum. This is what creates a balance between high activity and a relaxed state. This balanced combination of emotion is a desire to create something original in different areas of human life. Purple also symbolizes royalty, wealth, wisdom, sophistication.
Lilac color helps to relieve tension, as it is a softer shade of purple. It is well suited for an office or a room where they work a lot.

Everyone knows that the green color and its shades have the most relaxing ability. This fact is scientifically proven and is used even for medicinal purposes in the presence of vision problems. Also, the green spectrum brings with nature, giving strength, health, harmony, coolness. The increase in financial income, professional growth awaits all those who prefer these tones.

Blue color in psychology

Few people know that the influence of blue largely coincides with the effect of green on the human psyche. It can also cause relaxation and serenity. The value of blue in psychology has been studied by experts quite well. It has been experimentally established that blue and its shades should be used in rooms where there is intense movement of people or in cases where a person is forced to stay in a room for a long time.

The blue color in psychology is calm, concentration. As well as appetite suppression, wisdom, truth, loyalty.

Unexpected results were obtained by scientists who tried to introduce blue in the environment of people. In psychology, an experiment is known when blue lights burning on the streets at night have significantly reduced the percentage of crimes committed in these places. A blue traffic lights on the railway reduce the number of accidents.

Warm color effects

The use of various shades of warm tones depends on the goals that a person sets for himself. Yellow color in psychology is suggested to be used by people who want to increase their appetite. But the kitchen or dining room, made in yellow and orange tones, is absolutely not suitable for anyone who is trying to fight with excess weight. This exposure to color is due to the fact that many foods that cause appetite contain ingredients that have an orange or yellow color.


In the psychology of color, it is also known that yellow tones reflect a large amount of light, and this can cause irritation, leading to a deterioration in the general condition. It is also known that yellow is happiness, fun, optimism, attraction of attention.

Color in everyday life

All people have repeatedly experienced themselves and know for sure that the environment can cause positive, negative or neutral emotions. But not everyone thought that it was the color of objects that was the main cause of a certain mental state.

The emotional effects of color and human psychology are actively studied by alternative areas of medicine, such as color therapy, art therapy. Thanks to the techniques used by specialists, it is possible to solve the problems of psychological disorders, improve the well-being of patients.

There is evidence that color can influence the physical condition of people. For example, if you look at red for a certain time, this can lead to an increase in heart rate and an increase in the level of adrenaline in the blood.

In everyday life people often use the services of designers. The specialists in this field well aware of how colors can affect the human condition. That is why it is so important to properly exercise its selection for the room. The choice depends entirely on the purpose of the room, duration of stay therein, the number of people who are usually here.

Use of color in marketing

The fact that the importance of colors in psychology is great is indicated by the fact of the existence of large investments by various commercial enterprises in the study of this topic. Promotional products, made taking into account the available research in the field of psychology of color, can significantly increase the profit of the enterprise.

The influence of colors on the subconscious of a person is so great that it forces him to perform certain actions or to show passivity. The color combinations used on signboards, billboards of catering establishments or their production, can make a person feel hungry. Therefore, there is a desire to purchase the advertised product.

Banks and service enterprises are doing the same. Color shades on their signs should cause a person to have a sense of trust, peace of mind. The emergence of customer activity, the desire to use the services of the enterprise - this can also be the result of exposure to the color of advertising.

Color and spiritual practices

The state of the human energy system is influenced by many factors. Color plays a significant role in this. Using color effects in spiritual practices and meditations, specialists in this field achieve amazing results. Thanks to special techniques, a person is able to significantly intensify activities in a certain area, achieving the desired effect. It is not uncommon that those cases when using such methods can improve the physical state.

Color in western culture

The meaning of flowers in psychology, their interpretation depends on the prevailing cultural traditions of the country where the person lives. In Europe, the influence of color on the human psyche is viewed differently than in other parts of the world. In addition, it is considered that a particular tone has little effect on the subconscious. The combination of colors is important. However, specific shades are also important.

For example, the white color in psychology symbolizes physical and spiritual purity. It creates a feeling of increasing space, indicating neutrality. In addition, the white color in psychology is a symbol of the beginning. It is used as a basis for printing on a printer, in the work of an artist, stylist. Black is opposite to white. He indicates power, strength, power, exhaustion, or death.

Red color symbolizes warmth, love, passion, energy, life, excitement.

Blue color can cause peace. It reduces pressure a little, will be ideally suited for a restroom, a bedroom.

The choice of brown indicates a person’s desire for stability, reliability, strong friendship, comfort and safety. Sometimes shades can mean sadness and even mourning.

Pink color not only excites and excites, but also helps to create an atmosphere of love, romance, tranquility and tenderness.

Personal color perception

Each person is individual. For this reason, the recommendations on the use of color to change their state are only approximate. Anyone who wants to use the methods that exist today in the psychology of color, and get the desired result, should be able to listen to themselves, to understand those signs that come from the subconscious.

The simplest and most accessible method is observation. For example, the meaning of blue in psychology is similar to green. But this does not mean that a particular person is suitable for both. Careful observations and analytical conclusions are needed to help you choose the right color that can best help in solving a problem.

In unfavorable moments of life, it is necessary to observe what objects of color surround a person most often. Everything matters here - shades of interior items, clothes, food. From fatigue, depression will get rid of shades of orange, red, yellow. If there are problems with overexcitation, then shades of blue colors or green gamma will help.

Techniques for choosing the preferred spectrum

Psychological color tests are effective aids, due to which one can determine with the greatest accuracy the preferences of a person in choosing one or another spectrum. In further work on the adjustment of behavior, the psychological state of a person, these data will serve as the basis for changing the subjective perception of color.

The most popular test Swiss psychologist max Luscher. Research can have two options – short and full. In either case, the subject is offered a series of colored cards, which in turn causes to choose a preference in color.

For the purity of the experiment, it is necessary to ensure that the card does not fall in direct sunlight, but the lighting must be natural. In addition, when testing a color, the testee should not focus on fashion, traditions, tastes. The choice of color should be quick and unconscious. This circumstance will allow to determine what a person really is, and not what he wants to seem.

Interpretation of results

Techniques similar to the Luscher test make it possible to detect the individual characteristics of color perception. Based on these data, specialists can develop specific recommendations to avoid psychological stress, which can lead to physical indisposition and other health problems.

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