Scientists have long proven the emotional impact of color on people. The psychology of color perception is largely subjective. It also depends on the established traditions of this or that society. The same color in different cultures is of unequal importance. It is known that many peoples have white - this is the color of the holiday, the attire of the bride. But in some countries of the East, white symbolizes mourning.
Cold and warm shades are the main categories on which it is common to divide the entire spectrum. The shades of blue, purple and green are related to cold tones. It is proved that they are capable of provoking the most contradictory feelings in a person - from relaxation and calmness to despondency and sadness.
Warm colors - orange, yellow, red. They also have an ambiguous effect on people's emotions. The state of comfort and heat can develop into a sense of anger, hostility. Certain knowledge of the influence of color on a person's feelings helps to change the state on their own, and also to preserve and increase vital energy.
Psychological effects of cold tones
Most often for the development of certain abilities or obtaining the desired emotional state use violet, lilac, green, blue, blue.
In psychology it is considered that purple promotes creative abilities. It is obtained by mixing the shades of red and blue spectrum. This is what creates a balance between high activity and a relaxed state. This balanced combination of emotion is a desire to create something original in different areas of human life. Purple also symbolizes royalty, wealth, wisdom, sophistication.
Lilac helps to relieve stress, since it is a softer shade of purple. It is good for a cabinet or a room where a lot of work.
Everyone knows that green is the most relaxing ability and its shades. This fact is scientifically proven and used even for therapeutic purposes in the presence of visual problems. Also, the green spectrum brings nature closer, giving strength, health, harmony, coolness. The increase in financial income, professional growth awaits all those who prefer these tones.
Blue in Psychology
Few people know that the influence of blue largely coincides with the impact of green on the human psyche. It is also capable of causing relaxation and tranquility. The importance of blue in psychology has been studied by specialists quite well. It has been experimentally established that blue and its shades should be used in rooms where there is intense movement of people or in those cases when a person is forced to stay in the room for a long time.
The blue color in psychology is calmness, concentration. And also suppressing appetite, wisdom, truth, loyalty.
Unexpected results were obtained by scientists who tried to introduce a blue color into the environment of people. In psychology, an experiment is known where blue lights burning in the streets at night have significantly reduced the percentage of crimes committed in these places. And the blue traffic lights on the railway reduce the number of accidents.
Effects of warm color
The use of different shades of warm tones depends on the goals that the person sets himself. The yellow color in psychology is suggested to be used by people who want to increase their appetite. But the kitchen or dining room, executed in yellow and orange colors, is absolutely not suitable for everyone who tries to fight excess weight. This effect of color is due to the fact that many foods that cause appetite contain ingredients that are orange or yellow.
In color psychology, it is also known that yellow tones reflect a large amount of light, and this can cause irritation, leading to a deterioration in the overall condition. It is also known, yellow - this is happiness, fun, optimism, attracting attention.
Color in everyday life
All people have repeatedly experienced and know for sure that the environment can cause positive, negative or neutral emotions. But not everyone thought about the fact that the color of objects is the main reason for the emergence of a certain mental state.
Emotional influence of color and human psychology are actively studied by alternative directions of medicine, such as color therapy, art therapy. Thanks to the techniques used by specialists, it is possible to solve the problems of psychological disorders, to improve the patients' well-being.
There is evidence that color can also affect the physical condition of people. So, for example, if you look at red for a certain time, it can lead to an increase in heart rate and an increase in the level of adrenaline in the blood.
In everyday life people often use the services of designers. The specialists in this field well aware of how colors can affect the human condition. That is why it is so important to properly exercise its selection for the room. The choice depends entirely on the purpose of the room, duration of stay therein, the number of people who are usually here.
Using Color in Marketing
The fact that the importance of colors in psychology is great, says the fact of the existence of large investments of various commercial enterprises in the study of this topic. Advertising products, performed in view of the available research in the field of color psychology, can significantly increase the profit of the enterprise.
The influence of colors on the subconscious of a person is so great that it forces him to perform certain actions or show passivity. Color combinations used on signboards, billboards of public catering establishments or their production, can cause a person to feel hungry. Therefore, there is a desire to purchase the advertised product.
In the same way, banks, service companies enter. The color shades on their signboards should cause a person a sense of trust, tranquility. The emergence of customer activity, the desire to use the service of the company - this can also be the result of the color of advertising.
Color and spiritual practices
The state of the human energy system is influenced by many factors. Not the last role in this is played by color. Using spiritual effects in spiritual practices and meditations, specialists in this field achieve amazing results. Thanks to special techniques, a person is able to significantly increase activity in a certain field, achieving the desired effect. It is not uncommon for cases when such physical methods can be improved by such methods.
Color in Western culture
The meaning of colors in psychology, their interpretation depends on the established cultural traditions of the country where the person lives. In Europe, the influence of color on the human psyche is treated differently than in other parts of the world. In addition, it is commonly believed that a particular tone has little effect on the subconscious. The combination of colors is important. However, specific shades are also important.
For example, the white color in psychology symbolizes physical and spiritual purity. It creates a sense of increasing space, indicating neutrality. In addition, the white color in psychology is the symbol of the beginning. It is used as a basis for printing on a printer, in the work of an artist, a stylist. Black is the opposite of white. It indicates power, strength, power, exhaustion or death.
Red color symbolizes warmth, love, passion, energy, life, excitement.
The blue color is able to evoke pacification. It somewhat reduces the pressure, ideal for a rest room, a bedroom.
The choice of brown color indicates a person's desire for stability, reliability, strong friendship, comfort and security. Sometimes shades can mean sadness and even mourning.
Pink color not only excites and excites, but also contributes to the creation of an atmosphere of love, romance, tranquility and tenderness.
Personal perception of color
Every person is different. It is for this reason that the recommendations on the use of color to change their condition are only approximate. Anyone who wants to use the methods that exist today in the psychology of color, and get the desired result, must be able to listen to oneself, understand those signs that come from the subconscious.
The simplest and most accessible method is observation. So, for example, the value of blue in psychology is similar to green. But this does not mean at all that the one and the other shades are suitable for a particular person. We need careful observations, analytical conclusions that will help to choose the right color, which can help in solving the problem as much as possible.
In adverse moments of life, one must observe, objects of what color surround a person more often. Everything matters here - shades of interior items, clothes, food. From fatigue, depression, shades of orange, red, yellow will be relieved. If there are problems with overexcitation, then shades of blue colors or green scale will help.
Methods for selecting the preferred spectrum
Color tests on psychology are effective auxiliary tools, thanks to which it is possible to determine the preferences of a person in choosing a particular spectrum with the greatest accuracy. In further work on the adjustment of behavior, psychological state of a person, these data will serve as the basis for changing the subjective perception of color.
The most popular test Swiss psychologist max Luscher. Research can have two options – short and full. In either case, the subject is offered a series of colored cards, which in turn causes to choose a preference in color.
For the purity of the experiment, it must be ensured that direct sunlight does not fall on the cards, but the lighting must necessarily be natural. In addition, the test person should not emphasize fashion, traditions, tastes when choosing a color. The choice of color should be fast and unconscious. This circumstance will allow us to determine what a person really is, and not how he wants to appear.
Interpretation of results
Techniques such as Luscher's test make it possible to discover individual characteristics of color perception. Based on the data obtained, specialists can develop specific recommendations to avoid psychological stress, which can lead to physical ailment and other health problems.