The loyalty systems widely spread abroad have finally reached us. Today, more and more banks and other financial organizations more often include a variety of promotions and incentive programs for their clients in their marketing plan. It is this policy that one of the largest and most influential financial institutions, Sberbank, pursues. The “Thank you” bonus program is an actual loyalty program, which we will discuss later.

Briefly about the essence of the program

Holders of any plastic cards of this organization can participate in the “Thank you” program operating in Sberbank of Russia. Its essence boils down to the following: for each, made by the owner of the credit card, the purchase of Sberbank charges a certain bonus. At the same time, it is possible to pay with a card for purchases not only at partner stores, but also at any points of sale around the world.

One “Thank you” (i.e. bonus) corresponds to 1 ruble. And when making purchases in partner stores, at least 0.5% of the amount spent will go to your bonus account. Accordingly, the more intensively you make purchases, the higher the chances of getting a pleasant amount to compensate for your costs. How to connect the bonus program “Thank you from Sberbank”, as well as its benefits, we will describe below.

How to become a member of the program?

In order to become a full-fledged participant in the program of the bank, you need to go through a free and fast registration procedure in the system. You can do this in one of three available ways:

  • using a card and any ATM or Sberbank terminal;
  • using the Sberbank Online remote service;
  • using a mobile client and telephone.

“Thank you, Sberbank” (bonus program): register via ATM

If you chose an ATM as an option for registration, then proceed in accordance with the following rules:

1) install the card into the ATM slot;

2) dial a valid code;

3) go to the “Main Menu” and then to the “Bonus Program” section;

4) enter your phone number and check the box “I agree with the rules of the program”;

5) wait for the SMS with a one-time password and use it to confirm your contact information.

This is one of the first options offered by Sberbank. The bonus program “Thank you” provides for the use of plastic cards by customers. If you do not have such a card before registration, you can open it by contacting the nearest branch of the bank.

How to register through Sberbank Online?

The main condition for registering with the remote banking service is to have an account. If it is not there, you first need to create an account in Sberbank Online and only then register for further participation in the bonus program. If you have an account in the system, follow these steps:

Done! That happened registration. Now the bonus program “Thank you from Sberbank” is available to you. Where to spend the accumulated points, we will tell later.

How to register using a mobile application?

  • sending SMS to the short number “900” with the word “Thank you” set in the “text” column;
  • the indication in the sent SMS of the last four digits of your card according to the pattern “Thank you xxxx”;
  • receiving one-time password “yyyyy” and sending it to number “900”;
  • receiving a reply password to log in.

If everything is done correctly, the thank you from Sberbank bonus program will work on your phone. The partner shops participating in the loyalty program can be found below.

Which partner stores operate within the program?

One of the most famous partners of Sberbank is the Pyaterochka chain of stores and the Vivat retail chain. When making purchases at these points, cardholders receive 2% bonus charges (of the amount of goods purchased). Cooperates with Sberbank and such a large network of accessories and footwear as Kari. Making a purchase in one of the stores of the network, you can get from 2.5 and up to 4.5% of bonuses.

Going to lunch, look at the restaurant chain «Burger King». Here you can get up to 10% bonus (depending on the total amount of the order). In the virtual boutiques the bonus program “Thank you from Sberbank” also works. Partner stores in this case offer for purchases from 2 and up to 5% bonuses.

In order to find partner stores operating in your region, go to the official website of the program “”, go to the “Partners” section, choose your region and category, for example, cars, tickets, gas stations.

As you can see, the partners of the “Thanks from Sberbank” bonus program offer for purchases from 0.5 and up to 50% of bonuses.

How can I increase bonuses from purchases?

You can increase the number of accrued bonuses for the purchase by taking part in additional promotions. As a rule, they are satisfied with the stores themselves. Sometimes Sberbank itself increases the number of accumulated bonuses. This usually happens on certain holidays, for example, on Students' Day. Therefore, before making a purchase, ask if there are any current promotional offers.

How to spend the accumulated bonuses?

You can spend your bonuses in certain stores. In this case, it is not the real monetary compensation of the incentive compensation that is meant, but the provision of a discount on subsequent purchases. For example, if you have 100 honestly earned bonuses on your bonus account, and the cost of your chosen purchase is only 300 rubles, then the discount will be about 100 rubles. Consequently, you will have to pay only 200 rubles and buy the product you like.

In total, the rebate amount on bonuses will be up to 99% of the cost of a new product. That is how Sberbank encourages its customers. The thank you bonus program annually updates the list of partner stores and improves the conditions for receiving bonuses.

When can bonus cancellation occur?

According to the current regulations of the loyalty program, there are cases when bonuses accumulated in the system can be canceled. This happens in the following situations:

  • when not using the card for more than a year;
  • upon termination of a valid bank card contract with clients;
  • in case clients receive bonuses as a result of fraud.

In addition, there are cases where bonuses are written off. For example, if after purchasing a product for the purchase of which bonuses were credited, the customer decided to return it to the store.

If the system crashes, and bonuses were mistakenly credited to one of the clients, they are also subject to cancellation. And finally, there will be a write-off of gift funds in the event that an error occurred due to the fault of the partner store. That is how Sberbank works. The “Thank you” bonus program operates within the framework of Russian legislation and personal regulations.

What are the benefits of the program?

The “Thank you” program has several advantages:

  • the presence of fees for purchases;
  • the opportunity to receive incentive bonuses for purchases not only within the Russian Federation, but also abroad;
  • availability of one bonus account for all cards in the hands of a client;
  • the opportunity to take part in additional promotional loyalty programs organized by stores;
  • no need to get a separate card for bonuses;
  • the ability to pay utilities for "Thank you";
  • availability of a convenient search system for partner stores.

Today, the “Thank you from Sberbank” bonus program operates in more than 350 outlets. It is supported and enjoyed by users all over the world. For this in June of this year, its creators were awarded the international award "Loyalty Awards Russia 2015" in the nomination "The best loyalty program."

Are there any negative aspects of the program?

Despite the positive trend of the program, it also has negative aspects. For example, bonuses will be charged solely on those operations that occur by bank transfer. For the cash out of the card, the operation of virtual wallets, payment of penalties and fines, training - bonuses are not charged.

In addition, the bonuses you collect can not be spent on paying for mobile communication. The only exception is the operator MTS.

Newly, the program has a number of positive moments and allows you to save.