The name of this woman went down in history not only of fashion, but of all human civilization. At the same time, she created it herself, both literally and figuratively. At birth, she was called Gabriel Boner, and the whole world knew her as Coco Chanel. Quotations of her talk about the reasons for success are much more eloquent than the tangible achievements themselves, familiar to everyone in the form of elegant dresses, perfumes and accessories. The statements of the proprietress of the fashion house are laconic, labels and sometimes ruthless, but always accurately determine her life position and views on the art in which she transformed the process of constructing the female image, bringing him beyond the usual tailoring skill and decorating. Chanel has become one of the symbols of France for all time.

The most famous saying is Coco Chanel

Childhood Boner Chanel

In the later years, Koko herself had been cutting her own ten years, claiming that she was born on August 19, 1893, but this sweet attempt to seem (or perhaps become) younger is forgivable for a genius. The same applies to the place of birth: instead of provincial Saumur, she called the city of Auvergne, also, however, not the most famous in France. The history of Coco Chanel began later, and while the little Boehner lived in need, his father (the parents were not married in an official marriage, and his mother soon died) could not support his daughter and gave it to a shelter at the monastery. There all the girls were dressed in the same way, and, perhaps, it was then that the first ideas arose about who, what, and how I would like to wear.

Singer Coco

Having reached adulthood, she decided to become a singer, but in this field she did not succeed. She performed fashionable then very simple songs "Qui qu'a vu Coco" (who saw Coco?) And "Ko Ko Ri Ko" (Ku-ka-re-ku) and took a pseudonym, consonant with the words, sounding a refrain in the verses. Despite the weak vocal data, Koko attracted the attention of the officer Etienne Balzan, who (like many now) obviously looked more at the stage than he listened. So began her adult life. Balzan was generous and saw in his young lady not only a charming girl, but also a person who needs realization. He bought her a small shop-workshop. The girl was able and talented needlewoman.

The hats that the craftsman offered to the customers turned out to be successful, they were willingly bought, and soon the moment of full financial independence came. Boner left her landlord and lived on her own, albeit not alone, having brought in a new lover - Arthur Capel, a wealthy industrialist. Coco Chanel's statement that the highest form of generosity is the forgiveness of ingratitude refers, most likely, to this period of her biography and is based, like many others, on personal experience.

Address "Cambon Street, No. 31, Paris" and now means the place where the Chanel shop is located, where it was opened in 1910, becoming the first in the created empire. The main commodity at first were just hats for ladies, but in the future the range expanded.

Perfume as part of the image

Coco Chanel on fashion

The twenties of the XX century are considered a century of jazz and elegant luxury. At the same time, expensive things acquired simplified forms, excesses were considered insipid, and any forms of floridity did not fit into the general trend of fashion. Catching the trend, contributed to the annals of this aesthetic era and Coco Chanel. Quotes on this topic relate to the very definition of fashion and its understanding:

- Fashion should go out, but do not come from it.

- Luxury and fashion are sisters.

If fashionable clothes don't wear on the street, they are not fashionable. If they wear only in the living rooms and salons, it is a costume party, and again for fashion has no relation.

- Fashion passes, the style remains.

The reification of the theory of modest and laconic elegance was the famous Chanel dress, black and small (1926). As for the accessories, Madame Coco advised not to trust her own taste and remove the last thing put on, avoiding excessiveness in this way.


Coco Chanel believed that fashionable things simply had to be comfortable. The image created by them, should make a uniform composition with its other elements, such as a hairdress, footwear, accessories and, certainly, aroma. But these ideas, revolutionary at that time, were yet to receive public recognition. In the category of fashionable with a light hand genius got clothes, previously not worn by people rich. Chanel promoted short haircuts and pants. It is also characteristic of what Coco Chanel said about beauty in the thirties:

"The ugly woman is just lazy.

- The living does not get ugly.

- In 20 the person is given by the nature, in 30 it is molded by a life, and in 50 that which is deserved.

"If there is no real woman in the dress, then neither is the dress."

About men

Women buy fashionable things, but they are not truly appreciated by them, Coco Chanel understood this perfectly. About men, she spoke a lot, and showed remarkable knowledge of the subject. These statements sometimes cause protests of feminists (for example, the identification of a man with God), but they are far from always flattering in relation to the strong sex. Aphorisms are rather objective and practical, because if there were no men in the world, then women would stop dressing, and fashion houses would lose their profits. In addition, Chanel also has phrases of a more general character, in which humor and irony are present:

- For a man, a woman is only a means, and the goal is sex.

"There are no ugly men, but there should not be any beautiful."

- Even with a huge lack of men, one should not choose freaks.

"Only those who are capable of acting are doomed to reciprocity."

- A man does not think about the future before the wedding, and the woman after her.

- A man can afford to be ridiculous, but only if he is a genius.

About women

Coco Chanel's statements about women are directly related to the relationship between them and men. The desire to instill a taste, she tries to motivate practical benefit, which brings a sense of proportion.

- Do not dress too extravagantly, it frightens men.

"Beauty is necessary for a woman to be loved by men, and stupidity is to be reciprocated by them.

- A woman should deserve her age.

- The better a woman is dressed, the closer she is to nudity.

- Excessive originality of the costume brings together associations with the masquerade.

"You do not have to be jealous of men, women have everything, and besides, the men themselves too.

"I tried so hard to sew clothes for women, and now they go almost naked.

The words Coco Chanel that, losing a beloved man, a woman loses everything, gives out a romantic nature. She really believed that all the other novels in a person's life are just a throwing in search of a shadow of the most important feeling.

- Love is expensive, it is paid for in installments, and long after she passed.

"Fate has no reason to reduce people for no reason."

"A woman either loves or does not, but she does not have any" friends ".

- Only those who are different from others, remain indispensable.

- Adoration is the most important science.

"Love is protection against old age."

- A woman can be a caterpillar in the daytime, but must turn into a butterfly at night.

- To get the best from love, it is necessary to do it.

If you try to determine the purpose of life of this, no doubt, a great woman, you can come to the conclusion that she as a true artist tried to make the world more beautiful. However, judging about what she aspired to, it is possible not only for tangible results, but also for her expressed thoughts and accurate definitions. Coco Chanel talked about beauty not always in connection with the fashion, clothes and products of her company. Sometimes she mentioned things that you can not buy even for big money in the best Parisian shops:

- A handsome man is the best accessory to any one.

- Beautiful can leave, but the beautiful remains forever.

- Beauty is a combination of convenience and love.

"A woman is stupid if she is not beautiful."

- There is only one chance to make the first pleasant impression.

- Beauty begins with the heart and soul, without them no cosmetics will help.

Every utterance of Coco Chanel exposes her authoritative and selfish character, which, incidentally, is not alien to some self-irony. She considers the taste of Saint-Laurent to be amazing and almost flawless, especially when he imitates her style.

"A man can not understand the secret of a hat."

"Glory is loneliness."

- People who are weak sometimes get by chance advantages, and they boast of them as their own achievements.

- Thinking about yourself is necessary, aloud and loud, so that everyone can hear.

- You can not always create something new, otherwise you will never become a classic.

- Everything is in the hands of a person, so they should not go down.

- People do not need fashion, but its creators.

"There are many Duchesses, this is Coco Chanel alone."

- A skirt was invented to throw a leg on the leg, and an armhole - to cross arms on the chest.

And one more statement Coco Chanel, revealing the secret of her success: "Those around me often mocked me. The thing is that I always looked and was not like everyone else. "

The last aphorism

The life of Coco Chanel was full of different events. The circle of her friends was made up of the most interesting people of the era, among them the painter Pablo Picasso, the choreographer Sergei Diaghilev, the composer Igor Stravinsky, the playwright Jean Cocteau, the mystic poet Pierre River and even Walter Schellenberg, the "right hand" of Himmler (it was during the occupation of France by the Nazis) . Her lively mind, wit and originality of thinking invariably attracted men, without which, by her own admission, she would never become "the very Madame Coco".

She lived a long, experienced all, and claimed her curiosity was not satisfied in only one: she did not know death.

It happened in the very beginning of 1971. Coco Chanel lived in Paris, at a strange whim, in the chic hotel Ritz. She was 87 years old.

Buried Coco Chanel in Lausanne, in the cemetery Bois de Vaud. Her grave is adorned with five lion's heads - symbols of royal power.