Most of us, when we hear the phrase "media advertising," it seems that it's about banners, posters and billboards. But in fact, this category is much broader: it includes Internet advertising, which is a whole separate industry worth mentioning.
In this article we will talk about what media advertising on the Internet is, and also give examples of the most effective models of promoting goods and services. Also we will mention the topic of online advertising. About all this - later in the article.
What is Display Advertising?
As is known from the general theory, the media is called any graphic advertising, because it can be perceived by the user visually. If we are talking about what media advertising is on the streets, then we should mention leaflets, banners, decorated shop windows, addresses on buildings and other elements that we see. All this can be attributed to the category of advertising, referred to in this article.
Advantages for this type of promotional materials are many. It is known that a person perceives most information at the expense of vision. That's exactly what advertisers want to communicate to our brain. In addition, graphically, you can transfer a fairly large array of data - from the name and logo of the company and ending with its products, services or place on the map. Moreover, you can visually connect additional attributes to create the correct image in the brain of the viewer. For example, to depict nature, an attractive girl, the power of the elements - depending on the product that is advancing.
Media should be distinguished from audio advertising. To collide with it it is possible on radio, listening to materials from the mobile operator.
Development of Internet advertising
All 100% of the information available to us on Internet sites, we perceive visually. This means that the most effective advertising in "online" is just the media. Strictly speaking, it is very easy to see this. Go to any portal - and with your own eyes you will see a lot of graphic advertising materials. They can be presented in different forms - from contextual ads to pop-ups, but the essence of all these types of materials is one - to convey some visual information.
Examples of online media advertising
Various banners, flamboyant on the side margins of websites; teaser images (those very small square pictures that entice us with their headings); text information; video clips, animated images - all this is actively used by webmasters and advertisers in order to attract our attention and deliver any information. And already choose which type of advertising is used in this or that situation, it is necessary for those who place it, taking into account various statistical indicators: the size and properties of the audience, which covers advertising, themes, targeting and many other criteria.
The largest suppliers of advertising on the Internet
The way media advertising should look and where it should be placed, it is best to learn in practice, by studying those proposals that are already present on various Internet resources. Accordingly, it is enough to go to the sites of major suppliers of such advertising to see as many ads as possible. These are the most visited online resources, including Google, Yandex, Facebook, VK, Yahoo and others. Each of them creates its own form of advertising materials, which are ordered by advertisers. In social networks, this is, for example, a contextual display advertising that combines a picture and a title with a description. Search networks often use text, because it more organically fits in the issue. There is another example.
Sites-services "Yandex" directly sell places where the display advertising will be placed. "Yandex", given the millions of visits to its services, is able to ensure a stable coverage of a large audience. Due to this, advertisers have a place to turn around, and the search system receives revenue.
There is also an advertising network Google Adsense, in which not only the search engine itself, but also thousands of sites on different topics, including "Runner" and "Yandex.Direct."
Further market growth
Now the most effective advertising is the one that operates in the Internet sphere. Despite the fact that this is an entire industry with billions in turnover, experts predict its further growth. It's all about the possibilities - they are much more than advertisers understand today. Many companies simply do not have the opportunity to promote their online services, which would allow them to achieve a significant expansion of the market and the development of their business.
However, in this business approach will gradually change. There will be new types of media advertising, the number of users with access to the network will grow. Also, the number of advertisers will increase.