How to open a confectionery? After all, the organization of the business of selling bakery products and baking is considered one of the most promising areas in the sphere of trade. Usually an experienced baker who owns entrepreneurial skills knows how to open a confectionery from scratch on his own. You can confine yourself to a confectionery shop where sweets will only be sold, and you can go further - open a cafe or a mini bakery.
Where to begin?
What do you need to open a bakery? Very important is the availability of a business plan, which includes the calculation of all necessary costs for renting premises, materials and equipment, staff salaries, taxes and advertising. After calculating all expenses, the entrepreneur will be able to decide whether he will manage by his own means or require additional financing.
Do not forget that before you open your confectionery, you will need to get at least a certificate of registration of IP. It is necessary to choose a suitable room, the area of which should be at least 50 square meters. The future confectionery is located in the residential quarter either near the market or the shopping center.
You will definitely need special equipment - stoves, scales, racks, dishes (pots, bowls), showcases, refrigerators, as well as many household trivia.
It will be necessary to put together a strong team of staff. You will need cooks, waiters, manager, cashier.
You give a brand!
How to open a pastry shop and not burn? You need to think about how your institution will be advertised. You can use the opportunities of printing, outdoor advertising, as well as the Internet.
To distinguish yourself from competitors, you need to invent something of your own, for example, open a bakery for vegetarians (prepare dainties without the use of eggs and milk), the sale of eastern sweets or products without genetically modified additives. You can attract buyers at lower prices than in neighboring shops.
In the fight against competitors, it is not necessary to specialize in any one type of product. You can take as a basis, for example, the production of expensive luxury cakes and deep frozen cakes. You can focus on the freshness of the products, for which you can sell it in the nearest retail outlets.
The profitability of the confectionery business is, as a rule, from twenty to thirty percent. Open confectionery production will be obtained only by spending an amount that is not less than 400 thousand dollars. For baking puff cakes and pastries, as well as other confectionery products, high-tech equipment is required.
With limited funds, think about how to open your mini-bakery. If the enterprise is small, it is possible to manage one furnace of domestic production. The cost of such furnaces starts from one hundred thousand dollars, of which only a fifth goes to the furnace and its installation, the remaining funds will be spent on accompanying packaging and filling equipment, as well as mixers and other household items. If you are guided by imported equipment, the price will increase several times.
Think about the upcoming costs of renting a suitable room or buying it. Near the sales point there must be parking for cars. The costs of organizing parking you should also take into account. Since you are going to trade perishable products, success will depend very much on the good work of the logistics service.
But that is not all. You will have to pay for entering the assortment of the supermarket, where you plan to sell your products, for a certain place on the shelf of this supermarket. It is impossible to ignore these conditions in our day. The absolute majority of online stores operates on them.
Before opening a candy store from scratch, you will need to collect the necessary package of documents. It will be necessary to register with the tax authorities and social funds, get permission from the Sanitary and Epidemiological Inspection and fire control authorities. It will also require permission from Rospotrebnadzor, drawing up contracts for a program of sanitary and industrial control and systematic disinfection of your trading premises, as well as garbage and industrial waste.
To communicate with all instances must necessarily be reserved a certain amount from your budget, and not small. Its financial capabilities should be well represented at the stage of reflection on how to open its own confectionery.
Think about recruiting. The number of staff depends on the volume of production and the number of stores with which you plan to cooperate. If this number is not more than ten, and you are thinking about how to open a small confectionery, 10-15 people of the staff (several confectioners (5 or 6), the chief confectioner, a baker, a baker's assistant, a couple of people in logistics service, accountant, a couple of client relations managers).
If, for example, except for cakes you are going to produce more cakes, you will need another brigade of confectioners, because the technology of production of these types of products are very different. Particular attention is paid to the position of a retail manager. This person will serve as the face of the firm, through him all contacts and communications take place.
Another key unit is a technologist-confectioner, without which all production is impossible in principle.
How to implement the
Sales of products are better to start with small stores. Large trading networks are unlikely to agree to cooperate with a start-up company without a well-spun name and a large budget.
Having organized a reliable sales of products through small retail outlets, one should look for outlets on small networks. The confectionery business pays off relatively quickly. This is one of the most promising areas in our days.
How to open a cake shop?
The creation of an institution of a combined type, combining a shop, a cafe and a mini shop for the production of confectionery products, requires additional requirements. If you are opening a cafe, you must arrange for food for visitors, as well as access to the goods.
You must decide whether you plan to accept orders for cakes and pastries, and whether you will have such a service as the delivery of goods at home. Thus, it is necessary to pay attention to the following types of activity according to OKVED: "Activity of restaurants and cafes"; "Supply of catering products"; "Retail trade in non-specialized stores" and some others. The number of activities should be specified to the maximum, even if some of them you do not need.
Requirements for premises
Suppose that you are thinking how to open a cafe-confectionery, that is, an institution consisting of a cafe and a bakery. For such a confectionery room should be large enough and divided into zones. This is the zone of food, the shopping area and the actual production.
The room in any case can not be a basement, this prohibits sanitary norms. The cafe area should include several tables for 2-4 seats each and, preferably, a play area for children. The area of such a premise is not less than fifteen or twenty square meters.
In the trading floor you need to provide a place for storefronts, refrigerators, cash registers, shopping counters, you also need somewhere to install a refrigerator for drinks, coffee machine, mixer for milkshakes, cupboards for dishes and packaging materials. The choice of equipment will help make a specialist in confectionery technology. Thus, an additional minimum of 10 square meters is required for the trade zone.
The area for production will occupy the main area. According to sanitary norms there must be a washing room with cold and hot water, centralized sewerage, ventilation, tiled walls and bleached ceilings. There must necessarily be a toilet and a warehouse of finished products. Since it will be necessary to place cutting tables, refrigerators, dish racks, equipment for cooking, the area of the room can not be less than forty square meters.
It will increase even more if you plan to place a mini bakery. This combination is often adopted in such institutions. The production zone can not be accessed or combined with a toilet and must have a separate entrance.
What else to think about
Before opening your confectioner's shop, purchase tables and chairs for visitors, clothes hangers and, possibly, furniture for children's corner, as well as refrigerators for finished products and products, stainless steel tables, food processor. If you plan to produce bread and rolls in addition, additional equipment will be required. You may need your own transport to deliver products to points of sale.
To save on rent, you can choose a room in a sleeping area, but it should be in a well-passable place. Equipment for economy can be bought second-hand or leased. With a shortage of seed capital, equipment can be purchased on credit.
It is undesirable to place a cafe near the bakery and restaurants. If your establishment has a bakery, it will ensure a daily influx of customers - because soft bread is needed by people daily.
Develop a brand
It is necessary to take care of the development of an individual style and logo of the institution, which can and should be used in the design of the hall and supplies, for example, on plastic bags and cardboard boxes for sale for take-away.
If you invite a famous confectioner with a professional reputation and international diplomas to work, this will be a serious advantage of your marketing strategy.
The reputation of the institution can be improved and worked out in a variety of ways. For example, arrange free distribution of products with expiring date in social institutions. You can bet on the unusual design of your cakes and cakes, or on the fact that you use reliable recipes of the past.
The problem of the owner of a confectionery can be not only a rise in prices, but also an uneven supply of products. Even a trusted supplier can suddenly bring stale eggs or an overdue margarine. It will be more reliable to establish contact with several suppliers at once, in order to have a spare option.
Procurement of products should be handled after the premises are rented, the necessary equipment is installed, a trading hall is created, staff is hired and everything is ready for release of the first batch of products.
The profitability of production varies usually from thirty-five to forty percent.
Useful tips for a successful start
Perhaps, the beginning confectioner-entrepreneur should not immediately release expensive cakes, you can start to start by producing small cakes of the original appearance.
Maybe, at once you will not need a wide range of products. For each age category, you need to think about 5-6 key titles. Children can be offered cakes of an original kind. Older people like homemade cakes. You can come up with variations of cakes and pastries for loving couples or teenagers. To correct the assortment it will be possible later depending on demand.
To increase income, it is good to engage in the sale of related products, such as jam, jam, tea, coffee, honey and condensed milk.
The assortment of products should not repeat what is already sold on the shelves of the city - think up something unique, unique. It is very important bright memorable packaging, convenient for the transportation of these delicate products.
It would be nice to organize your site, also you can take orders by phone. Very popular are the actions for the presentation of new products in supermarkets.
The main conditions for a successful start of such a business are good trading places and reliable suppliers.