Watch "Brightling" - a unique Swiss brand. He gained fame throughout the world thanks to the stylish chronographs, decorated in an aviation style. The stores sell not only men's watches “Brightling”. Female models also exist.
The history of the Breitling trademark began in 1884 in the Swiss city of Saint-Imier. The founder of the company is Leon Brightling. He was engaged in the manufacture of stopwatches, chronographs and other measuring devices. The need for such products was largely due to the rapid development of technology, in particular rail transport.
In 1896, the son of the founder, Gaston Brightling, became the leader. The manufactory was renamed and transferred to the town of La Chaux-de-Fan, which is still considered the birthplace and capital of watchmakers. Thanks to the efforts of the new head, the first wristwatches with the chronograph function were created. They had an independent control button and a built-in stopwatch. So the son surpassed his father. This watch had no equal in its accuracy - up to 0.1 second.
The next leader, the grandson of the founder, Willie Brightling, also contributed to the development of the company. He created several basic models of watches. But the most important thing is that he managed to sign a contract with the Ministry of the country. He began to produce watches for the Royal Air Force.
Company outside the family "Brightling"
Despite the great success of the goods, the company was in a crisis situation. And Willy Brightling had to sell it in 1979 to Theodor and Ernest Schneider. The new owners were also passionate about aviation. Therefore, the “Brightling” watches have retained their unique look.
The 80s proved difficult for the company. Buyers preferred cheaper electronic models to high-quality mechanics. To solve this problem, the management decided to sell watches with quartz movements. Only due to this, the manufactory remained afloat.
Over time, when the demand for mechanics increased, the production of watches returned to the previous course.
Today, the leading position in the creation of time meters is still occupied by the “Brightling” watch. The price for them is high (from several thousand dollars and higher), but this does not frighten the fans of these products.
Aircraft accessories are not the only well-known brand products. The Brightling Bentley watch, created in conjunction with the Bentley automaker, will appeal to all lovers of luxury cars. In this line, new models appear so far. She is almost a separate brand of watches. It is not included in the list of the company's lineup.
The high cost in this case is justified by the quality of the product. And it understands the true connoisseurs of fine measuring partings who choose Breitling. The price of some models are comparable to the cost of an apartment in Moscow. Of course, ordinary citizens with average income is frightening.
But among lovers and connoisseurs who are not constrained in money, the “Brightling” watch is always in demand. The original is expensive. And not everyone can afford such a thing, if he is, of course, not a millionaire. Therefore, there is a great demand for “unreal” watches “Brightling”. Copies are much cheaper, and look quite solid. They can even be ordered online. Their cost starts at $ 50.
New models of Breitling watches appeared throughout the entire period of the brand.
Willy Brightling, heading the company, created two models of men's watches. This watch is “Brightling”:
- Chronomat, appeared in 1942. The first model, a circular scale which rotated around the dial.
- Navitimer was released in 1952. The clock differed in the navigation calculator, thanks to which the pilots calculated the flight time.
In 1962, the new model was released - "Cosmonaut". This is a 24-hour chronograph that was worn by Scott Carpenter (the second American cosmonaut who was in space).
After the crisis of the 80s, the models Aerospace (1985), Emergency (1995) and B-1 (1998) appeared.
In 2004, a completely new collection was released, developed jointly with a car manufacturer. It was named Brightling Bentley Motors.
Watch "Brightling" - the choice of public people
Many famous people choose watches of this brand. And this is due not only to the great popularity of chronometers of this trademark. Often this choice is based on the practical side of the issue.
For example, the famous traveler and writer Edward Michael Grylls, better known as the Bear, always wears a “Brightling” watch. This is noticeable in all episodes of his program “Survive at any cost”, which was broadcasted for a long time through the Discovery Channel. Grylls chose for himself the Emergency model, which, in addition to the basic functions, has a microtransmitter, which, if necessary, sends a distress signal at the aviation frequency.
The same model was chosen by Skydiver Felix Baumgartner, who made a parachute jump in the recent past from the stratosphere. Astronaut Base Aldrin has the same watch model.
The Breitling watch advertiser is the famous footballer David Beckham. He has long been noticed with the watch of this brand. And later he was invited to film in a commercial of the new model Transocean Chronograph Unitime.
This watch brand very much appears in movies. They can be seen in such paintings as “Real Boars”, “Men in Black”, “From Paris with Love”, “In an Electric Fog”, “The Right to Kill”.
Many actors choose these time meters: Bruce Willis, Brad Pitt, Tom Cruise, Harisson Ford, Stephen Seagal, Roger Moore, Russell Crowe, Leonardo Di Caprio, Forest Whitaker.
Data models for the soul and athletes. Among them are Chris Paul (hockey player), Peter Rose (baseball player), Martin Broder (hockey player), Roy Helladey (baseball player), Patrick Antonius (professional poker player).
Even politicians are seen with the watch of this brand: Nicolas Sarkozy (ex-president of France), Ehad Olmert (prime minister of Israel), Sergey Shoigu (head of the Ministry of Defense).
Points of sale
The trading network of the company is distributed across all continents. Brightling stores are located in New York, Paris, London, Tokyo, Amman, Geneva, Budapest, Dubai, Hong Kong, Madrid, Prague, Sydney, Sao Paulo and other major cities in the world.
As for Russia, in our country the stores of this brand can be found in the following cities: Moscow, Saint Petersburg, Tyumen, Rostov-on-don, Saratov, Samara, Voronezh, Kaliningrad, Novosibirsk, Chelyabinsk, Barnaul, Krasnoyarsk, Omsk, Krasnodar, Kazan, Nizhny Novgorod, Yekaterinburg, Makhachkala, Kazan, Ufa, Kemerovo, Orenburg, Vladivostok, Irkutsk, Khabarovsk.
The original Breitling watches are the benchmark for quality and design. Naturally, the reviews about them can only be positive. And the fact that these products are acquired by such a large number of popular people who monitor their image speaks for itself.
Therefore, if there are negative reviews, then only about copies of the brand. But here, the quality of the product depends on the price. According to consumers, you can buy quite decent replicas that will last a long time.